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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Format: pdf
Publisher: Kogan Page
ISBN: 0749454776, 9780749454777
Page: 337

SL160 The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. In a compact, one day agenda, our speakers will look at the developing challenges which will impact the business of luxury brand development and retail, providing clear analysis and positive solutions for business leaders and the legal teams . Tune into Right Marketing Mix and Channel Relationships 5. Second, his Louis Vuitton is not the hero, but only the witness of an exceptional moment (a strategic negotiation). Identify and Foster Social Networks Branding and Marketing 7. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Special rules applicable when licensing luxury brands to a bargain retail outlets. Marketing aspects - “clean” termination of the agreement - sale price and appropriate royalties. Build towards Relationship Activities 6. Luxury Affinity Marketing = Strategic Partnering 4.